Sans Normal Laber 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, bold, impact, emphasis, motion, performance, slanted, blocky, compact, rounded, sturdy.
A heavy, right-slanted sans with broad proportions and a compact, muscular build. Strokes are thick and uniform, with rounded corners and smoothly curved bowls that keep the texture even and dark. Terminals are mostly blunt, and many joins have softened transitions that avoid sharp spikes, giving the face a sturdy, engineered feel. Counters are relatively tight for the weight, and the overall spacing and letterfit read as headline-forward, producing a strong, continuous typographic color.
Best suited to display settings where strong emphasis is needed, such as headlines, posters, branding lockups, sports and fitness graphics, and bold packaging callouts. It can also work for short UI labels or signage when a compact, high-impact voice is desired, but its dense weight favors larger sizes and shorter runs of text.
The overall tone is forceful and energetic, with a forward-leaning, motion-driven character. It feels contemporary and performance-oriented—confident rather than refined—suited to messaging that needs to project impact and momentum.
The design appears intended to deliver maximum visual punch with a streamlined, contemporary sans construction and a consistent forward slant. Its wide stance, sturdy curves, and blunt finishing suggest a focus on impact, speed, and confident brand presence rather than delicate nuance.
The slant is consistent across caps, lowercase, and numerals, and the forms maintain a cohesive rounded geometry even in diagonals and junctions. Numerals are similarly robust and legible at display sizes, matching the letterforms’ dense, punchy presence.