Sans Normal Lomod 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, punchy, modern, energetic, impact, momentum, modernity, clarity, oblique, geometric, rounded, compact, friendly.
This is a heavy, oblique sans with broad proportions and smooth, geometric curves. Strokes are uniform with minimal modulation, and joins are clean and sturdy, giving letters a dense, high-impact silhouette. Counters are generally generous for the weight, and the round letters (like O/C) feel close to circular with slightly squarish tension. Terminals are plain and blunt, while diagonals (V/W/X/Y) are strongly angled and visually stable; overall spacing reads open enough to keep the text from clogging at display sizes.
Best suited to headlines, posters, short statements, and brand moments that need strong presence. It works well for sports and fitness identities, energetic campaigns, packaging callouts, and bold UI or signage accents where quick recognition matters.
The tone is bold and assertive with a contemporary, action-oriented feel. Its forward slant adds momentum, making the voice feel energetic and promotional rather than quiet or literary. Despite the weight, the rounded construction keeps it approachable and friendly instead of aggressive.
The design appears intended to deliver a high-impact, modern sans voice with a sense of motion. It prioritizes sturdy geometry, clear silhouettes, and a dynamic slant to create attention-grabbing display typography.
The numerals match the letterforms in mass and slant, with simple, blocky shapes that hold up well in large settings. The sample text shows strong word-shape consistency and a steady rhythm, emphasizing impact and immediacy over long-form comfort.