Sans Normal Obkun 24 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, approachability, clarity, modernity, display emphasis, rounded, soft corners, geometric, compact counters, sturdy.
A heavy, rounded sans with compact counters and smooth, circular curves. Strokes are consistently thick with minimal modulation, producing a solid, even color on the page. Terminals are clean and mostly squared with softened corners, while bowls and rounds stay close to geometric shapes. Proportions lean broad and stable, with generous uppercase forms and sturdy numerals that keep their shapes at display sizes.
Best suited to headlines, hero statements, and short blocks where strong impact is desired. It works well for branding and packaging that benefit from a friendly-but-firm voice, and for signage or UI moments where large, high-emphasis labels need to be immediately legible.
The tone is assertive and upbeat, with a friendly, approachable warmth coming from the rounded geometry. Its dense weight reads as confident and attention-grabbing without feeling aggressive, making it feel contemporary and straightforward.
The design appears intended to deliver maximum visual impact with a simple, geometric sans structure and rounded forms that keep the voice approachable. It prioritizes bold clarity and contemporary appeal for display-driven typography.
At text sizes the dark typographic color becomes dominant, so spacing and line breaks matter to avoid a crowded feel. The rounded construction helps maintain clarity in curved letters and numerals, while tighter apertures and counters emphasize a bold, poster-like presence.