Slab Square Sihu 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Evolta' by Almarkha Type, 'Bourgeois Slab' by Barnbrook Fonts, 'Vitesse' by Hoefler & Co., 'Atletico' by artill, and 'Winner' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, assertive, industrial, sporty, retro, friendly, impact, sturdiness, headline clarity, heritage tone, signage presence, blocky, square-shouldered, compact, sturdy, punchy.
A heavy, block-forward slab serif with broad proportions and squared-off shaping throughout. Strokes are thick and even, with minimal modulation, and the slab serifs read as blunt, rectangular appendages that reinforce a solid, engineered silhouette. Counters tend toward squarish forms (notably in rounded letters), and joins and corners are crisp, giving the design a strongly geometric, machined rhythm. Lowercase forms are large and robust, with short extenders and a compact, headline-oriented texture that stays dense even with generous internal spacing.
Best suited to display work where impact and clarity matter: headlines, posters, sports and team identities, merchandise, and bold packaging. It can also work for short blocks of text or callouts when a dense, sturdy voice is desired, especially at larger sizes where the square counters and slabs remain clearly articulated.
The overall tone is confident and no-nonsense, with a bold, workmanlike presence that feels at home in sports, industrial, or heritage-leaning branding. Its squarish curves and firm slabs add a retro sign-painter and varsity-adjacent energy while remaining approachable and straightforward rather than delicate or formal.
The design appears intended to deliver maximum presence with a highly structured, square-leaning slab serif vocabulary. By pairing wide proportions, large lowercase, and blunt terminals, it aims for strong legibility and a distinctive, industrial-meets-retro character in branding and editorial display contexts.
The all-caps set is particularly commanding, with wide letterforms and consistent vertical stress that keeps word shapes steady. Numerals are equally heavy and blocky, designed to hold up in large sizes and high-impact settings. The punctuation shown in the sample text matches the same blunt, rectangular logic for a cohesive page color.