Sans Normal Oklun 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Identidad' by Punchform and 'Nurom Next' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, ui text, signage, packaging, modern, clean, friendly, confident, neutral, clarity, versatility, modern utility, approachability, rounded, geometric, open counters, high legibility, even rhythm.
A solid, contemporary sans with rounded, geometric construction and smooth curves paired with straight, sturdy stems. Counters are generally open and shapes are well-regularized, giving letters a stable, even rhythm in both uppercase and lowercase. Terminals are mostly plain and clean, with minimal modulation, and spacing appears generous enough to keep dense text blocks from clogging. Numerals follow the same straightforward, rounded logic and read clearly at display sizes.
Works well for brand wordmarks, headings, and large-scale communication where clarity and presence are important. The clean forms and open counters also suit interface labels, wayfinding, and packaging, especially when you want a contemporary sans that remains readable in compact blocks of copy.
The tone is modern and dependable, with a friendly softness coming from the rounded bowls and open apertures. It feels confident and direct rather than stylized, making it suitable for messaging that aims to be clear, approachable, and contemporary.
The design appears intended as a general-purpose, modern sans that prioritizes clarity and consistency. Its geometric roundness and restrained detailing suggest a focus on versatile everyday typography that can shift comfortably between display and short-to-medium text settings.
Distinctive cues include a single-storey “a” and “g,” a simple, compact “t,” and a round, balanced “O/0” family that maintains a consistent geometric feel. The overall silhouette stays tidy and uniform, supporting clear word shapes in the sample paragraphs.