Sans Superellipse Nyju 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Bolton' by Fenotype, 'Bantat' and 'Pcast' by Jipatype, 'Amsi Grotesk' by Stawix, 'Beachwood' by Swell Type, 'Burpee' by Yock Mercado, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, industrial, retro, assertive, sporty, compact, impact, space-saving, brand voice, signage, rounded corners, blocky, condensed, stencil-like, soft terminals.
A heavy, compact sans with a rounded-rectangle construction and softened corners throughout. Strokes are uniform and dense, with tight apertures and small counters that create a strong, ink-trap-free silhouette. Curves resolve into squarish bowls (notably in O/C/G) and many joins feel slightly pinched, giving the face a compressed, utilitarian rhythm. Lowercase forms are sturdy and simplified, with short ascenders/descenders and minimal detailing; figures follow the same chunky, rounded-rect geometry for consistent texture in text and numerals.
Best suited to display settings where impact matters: headlines, posters, logos, packaging, and bold wayfinding or product labeling. It can also work for short UI labels or badges when set large enough to preserve interior clarity, and it pairs well with more neutral text faces for contrast.
The overall tone is bold and no-nonsense, with a retro-industrial flavor. Its compact shapes and closed forms project toughness and efficiency, reading as sporty and attention-grabbing while still feeling friendly due to the rounded corners.
The design appears intended to deliver maximum punch in a compact footprint, using rounded-rectangle forms to stay approachable while maintaining a tough, industrial voice. The simplified details and dense color suggest it was drawn for strong signage and branding presence rather than delicate reading sizes.
The tight counters and narrow apertures create a dark typographic color, especially in longer lines, so spacing and size choices will strongly affect clarity. The rounded-square construction gives headings a distinct, poster-like presence and keeps numerals visually aligned with the letters.