Sans Normal Ogke 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Emeric' by Fontsmith, 'Pais' by Latinotype, 'Gentona' by René Bieder, and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, techy, impact, clarity, modernity, approachability, geometric, rounded, sturdy, open, high impact.
A heavy, geometric sans with broad proportions and smooth, circular construction in the bowls and counters. Strokes stay uniform with minimal modulation, and terminals are clean and blunt, giving the letters a solid, poster-ready color. Curves are generous and evenly tensioned (notably in C, G, O, and S), while joins and diagonals in forms like K, M, N, V, and W read crisp and stable. The lowercase shows simple, compact structures with a single-storey a and g, round dots on i and j, and an overall even rhythm that holds up at large sizes.
Best suited to headlines, branding, and short-form messaging where a strong, contemporary sans is needed. Its wide stance and heavy stroke make it effective for posters, packaging, and signage, and it can also work for UI titles or feature callouts where clarity and impact are priorities.
The tone is contemporary and assertive, pairing a friendly roundness with a no-nonsense weight. It feels straightforward and approachable rather than delicate or formal, with an energetic, headline-driven presence.
The design appears intended to deliver maximum impact with a friendly geometric voice: big shapes, clean curves, and straightforward letterforms that remain readable while projecting confidence.
Counters are fairly open for the weight, helping legibility in dense settings, while the wide set creates strong horizontal momentum. Numerals are bold and clean, with simple, easily scanned silhouettes suited to prominent display use.