Sans Normal Mima 5 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, punchy, friendly, playful, bold, retro, impact, approachability, display clarity, brand presence, retro appeal, rounded, soft corners, compact counters, high impact, headline.
A heavy, rounded sans with broad proportions and a compact internal economy: counters are relatively small and apertures tend to be tight, giving words a dense, ink-rich texture. Strokes are uniform and smooth, with softened joins and subtly flattened terminals that keep forms sturdy rather than geometric-perfect. Curves are generously inflated (notably in O, C, S, and the bowls of b/p), while diagonals (V, W, X, Y) remain blunt and blocky for stability. The lowercase is simple and robust, with a single-storey a and g and short, thick arms that emphasize solidity over delicacy.
Best suited for display settings such as headlines, posters, storefront or event signage, and brand marks where maximum impact is needed. It also fits packaging and promotional graphics that benefit from a friendly, rounded voice and strong color on the page.
The overall tone is confident and approachable, combining a cheerful roundness with a forceful presence. It reads as lively and slightly retro, suited to attention-grabbing messages that should feel warm rather than aggressive.
The design appears intended to deliver high-impact, easily recognizable shapes with a softened, approachable character. Its construction favors bold silhouettes and uniformity for clear visibility at large sizes and in short phrases.
At large sizes the bold mass creates strong silhouettes and clear rhythm, while the tighter apertures and small counters can make dense text feel heavy in long passages. Letterforms prioritize punch and consistency, with minimal nuance in details and a deliberate, poster-like simplicity.