Sans Superellipse Ogbuw 7 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Panton' by Fontfabric, 'Archimoto V01' and 'Nue Archimoto' by Owl king project, 'Conthey' by ROHH, and 'Germalt' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, chunky, retro, playful, bold, approachability, impact, retro modernity, clarity, rounded, soft, blocky, geometric, compact.
A heavy, rounded sans with superellipse-inspired construction and broad, cushiony curves. Strokes are consistently thick with minimal contrast, and terminals are smoothly rounded, giving counters a squarish-yet-soft character. The overall silhouette is compact and sturdy, with wide bowls, generous interior space for the weight, and simplified joins that keep shapes clean at display sizes. Numerals and uppercase share the same robust, rounded-rectangle geometry, creating a cohesive, highly legible set.
Best suited to headlines and short to medium-length display text where its rounded mass and compact proportions can deliver impact. It works well for branding and packaging that need an approachable, contemporary-retro voice, and for signage or labels where bold shapes and open counters aid quick recognition.
The tone is upbeat and approachable, with a warm, toy-like solidity that reads as modern-retro. Its rounded geometry and thick strokes project friendliness and confidence rather than sharp precision, making it feel inviting and slightly nostalgic.
The design appears intended to translate a superellipse/rounded-rectangle motif into a bold, highly usable display sans. It prioritizes strong silhouettes, softened corners, and straightforward letterforms to achieve a friendly, attention-grabbing presence across both text and numerals.
The font maintains a steady rhythm through repeated rounded corners and consistent curve radii, helping text blocks look uniform and punchy. The lowercase includes single-storey forms that reinforce the geometric, simplified style.