Sans Normal Adnos 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Crossten Soft' by Emre Güven, 'Lader' by Groteskly Yours, 'Avenir' by Linotype, 'Pulp Display' by Spilled Ink, and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: ui text, app design, body copy, branding, editorial, modern, clean, friendly, dynamic, neutral, legibility, versatility, modern tone, subtle emphasis, system use, oblique, rounded, open counters, humanist, smooth.
A smooth, oblique sans with gently rounded curves and mostly monolinear strokes. The letterforms are built from clean circular and elliptical geometry, with open apertures and generous counters that keep shapes readable. Terminals are straightforward and slightly softened rather than sharply cut, and the slant is consistent across capitals, lowercase, and figures. Proportions feel balanced with a modest ascender/descender range and calm spacing that supports continuous text.
Works well for UI and product typography where a clean, slanted sans can add momentum without sacrificing clarity. It also suits editorial subheads, short paragraphs, captions, and brand systems that want a modern, friendly tone with dependable readability.
The overall tone is contemporary and approachable, with a subtle sense of motion from the steady slant. It reads as pragmatic and professional rather than expressive or decorative, giving a friendly, everyday voice suited to modern interfaces and communications.
The design appears intended as a versatile, general-purpose italic/oblique companion with consistent geometry and a calm texture. Its rounded construction and open forms suggest an emphasis on legibility and a contemporary, approachable character for both screen and print.
Capitals are simple and stable, while the lowercase maintains clear differentiation between similar shapes through open bowls and clean joins. Numerals follow the same rounded, even-stroke construction, matching the text rhythm without calling attention to themselves.