Sans Normal Efdim 3 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, presentations, packaging, modern, clean, friendly, contemporary, informal, readability, contemporary tone, softened geometry, subtle emphasis, oblique, humanist, open apertures, rounded forms, soft terminals.
A lightly built oblique sans with rounded, circular construction and smooth, continuous curves. Strokes are even and clean with soft terminals and minimal modulation, producing a calm, uniform texture in text. Proportions feel open and readable, with generous counters and clear differentiation between similar shapes, while the slant adds forward motion without becoming overly calligraphic. The numerals follow the same streamlined geometry, mixing simple angled strokes with rounded bowls for a cohesive set.
This face suits interface copy, short editorial passages, and presentation typography where a clean sans is needed with a bit more warmth and motion than a static roman. It also works well for brand systems and packaging that benefit from a friendly, contemporary italic voice for emphasis, pull quotes, or secondary messaging.
The overall tone is modern and approachable, with a gentle, personable feel rather than a strict technical voice. Its oblique stance gives it an energetic, on-the-move character that reads as contemporary and slightly informal.
The design appears intended to provide a readable, modern oblique sans that balances geometric roundness with humanist openness. It prioritizes clarity and smooth texture while using a consistent slant to add emphasis and a sense of momentum.
Round letters (like O, C, and e) emphasize near-elliptical bowls, and many joins are softened, which helps maintain a smooth rhythm at larger sizes. The slant is consistent across capitals, lowercase, and figures, supporting a unified typographic color in running text.