Sans Normal Okmes 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Inter Sans' by Latinotype and 'Motiva Sans' by Plau (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, corporate, clarity, versatility, modernity, approachability, geometric, rounded, sturdy, crisp, open counters.
A heavy, clean sans with predominantly geometric construction and rounded bowls. Curves are smooth and continuous, while terminals are mostly straight and decisively cut, producing a crisp silhouette. Counters are open and fairly generous for the weight, and curves stay even without visible modulation. The lowercase uses simple, single-storey forms (notably a and g), with compact joins and a steady rhythm that reads clearly in words. Figures are broad and sturdy, with simple, balanced shapes that match the letters’ overall round-leaning geometry.
This font suits headlines, short blocks of copy, and display settings where strong presence and quick recognition are needed. It also works well for branding, signage, and UI labels/buttons thanks to its clear shapes, open interiors, and even rhythm at larger and medium sizes.
The overall tone is contemporary and approachable, combining a friendly roundness with an assertive, confident presence. It feels straightforward and utilitarian rather than expressive, lending a dependable, no-nonsense voice suited to modern brand and interface contexts.
The design intention appears to be a robust, modern workhorse sans that prioritizes clarity and consistency. Its geometric rounding and simplified lowercase shapes aim for broad usability while keeping a friendly, contemporary character.
Diagonal strokes (such as in V, W, X, and the diagonals of K) appear clean and stable, while round letters (O, C, G) maintain a consistent circular feel. The family-wide impression emphasizes clarity and solidity, with minimal stylistic quirks and a uniform visual color across the sample text.