Sans Normal Rokoz 13 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Halogen' by Positype (names referenced only for comparison).
Keywords: ui headers, branding, signage, packaging, dashboards, modern, clean, technical, friendly, confident, clarity, neutrality, contemporary, smoothness, efficiency, geometric, rounded, smooth, open counters, clean lines.
The design is a geometric sans with generous width and rounded, elliptical bowls. Strokes are uniform and low-contrast, with softened joins and corners that keep the texture even in dense settings. Counters are open and spacious, the rhythm is steady, and the overall silhouette stays sleek and streamlined with minimal ornamental detail.
It performs well for UI headings, product branding, dashboards, and editorial display where a wide, airy word shape is desirable. The even stroke weight and open counters also suit signage, packaging, and short-to-medium text in digital contexts, especially when a modern geometric tone is needed.
This typeface feels modern, clean, and quietly technical. Its broad stance and smooth curves give it a confident, open tone that reads as friendly rather than aggressive, making it suitable for contemporary branding and interface-forward communication.
The letterforms appear intended to deliver a contemporary, highly legible voice with an emphasis on smooth geometry and consistent texture. The wide proportions and rounded construction suggest a goal of spaciousness and calm readability while retaining a crisp, engineered feel.
Numerals and uppercase forms maintain the same rounded, monoline construction as the lowercase, creating a cohesive system. Overall spacing appears comfortably open, contributing to clear word shapes in the sample text.