Sans Superellipse Utkoh 13 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: ui labels, app design, tech branding, product design, signage, futuristic, tech, clean, rational, friendly, modernization, clarity, systematic, tech aesthetic, distinctiveness, rounded, geometric, squarish, monoline, streamlined.
A geometric sans built from rounded-rectangle and superellipse-like forms, with consistently smooth corners and largely monolinear strokes. Curves tend to resolve into flat terminals and squared-off apertures, giving letters a controlled, engineered feel. Counters are open and roomy, while joins and diagonals stay crisp, producing a steady, modern rhythm. Numerals and lowercase follow the same squarish rounding, creating a cohesive system across letters and figures.
This font suits interface labels, dashboards, and product experiences where a crisp, modern voice is needed and shapes must remain clear at a range of sizes. It also works well for technology and consumer-electronics branding, short headlines, packaging callouts, and signage that benefits from a streamlined geometric look.
The overall tone feels contemporary and technological, balancing precision with soft, approachable rounding. Its wide stance and clean construction suggest a UI-forward, industrial design sensibility rather than editorial warmth.
The design appears intended to deliver a modern geometric sans with a distinctive squircle construction—prioritizing consistency, clarity, and a contemporary tech aesthetic while keeping the tone friendly through rounded corners.
The squircle geometry is especially evident in round letters and bowls, where curves flatten slightly before turning at the corners. Uppercase forms read as display-oriented, while the lowercase maintains clear differentiation and a tidy, systematic texture in text lines.