Sans Normal Sekul 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype, 'Lyu Lin' by Stefan Stoychev, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, editorial, friendly, modern, clean, approachable, soft, everyday clarity, modern warmth, brand versatility, screen readability, rounded, monoline, open apertures, humanist, generous spacing.
A rounded, monoline sans with softly squared terminals and smooth, continuous curves. The strokes keep an even thickness with minimal contrast, and the letterforms favor open counters and clear apertures, giving the text an airy, readable rhythm. Geometry is gently regularized—rounds are near-circular and verticals feel stable—while details like the curved tail on the uppercase Q and the single-storey lowercase a and g add a human, contemporary flavor. Numerals are simple and sturdy with consistent stroke behavior and rounded joins that match the overall softness.
It suits interface typography, product branding, and packaging where a modern, approachable impression is needed. The open shapes and even stroke weight also make it a solid choice for signage and short-to-medium editorial passages, especially at sizes where clarity and a smooth texture matter.
The font reads as friendly and contemporary, with a calm, non-technical tone. Its rounded endings and open shapes soften the overall voice, making it feel approachable and easygoing rather than rigid or formal.
The design appears intended to deliver a versatile, everyday sans with softened geometry for warmth and readability. It aims for a balanced, contemporary neutrality—distinct enough for brand voice, yet restrained enough for general text and interface use.
Capitals are clean and straightforward with rounded corners and broad interior spaces, and lowercase forms maintain a consistent, uncluttered structure. The overall texture in paragraph samples stays even and dark without looking heavy, helped by the generous internal whitespace in letters like e, a, and s.