Sans Superellipse Abgev 8 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, signage, friendly, retro, playful, soft, approachable, warm geometry, display impact, brand voice, signage clarity, rounded, blunt terminals, superelliptical, chunky, compact.
A rounded, superellipse-driven sans with chunky strokes and generously softened corners. Counters tend to be compact and rectangular-oval in feel, giving letters a sturdy, blocky silhouette while staying warm rather than rigid. Terminals are blunt and rounded, curves are smooth and continuous, and joints are simplified for a clean, graphic rhythm. Uppercase forms read broad and stable (notably the rounded-rectangle O and D), while lowercase shows a single-storey a and g, a compact e, and a short-armed r; the overall texture is dense but even.
Best suited for headlines, logos, packaging, posters, and short callouts where its rounded geometry and dense color can carry visual identity. It can also work for UI labels and wayfinding at larger sizes, where the blunt terminals and compact counters stay clear and consistent.
The softened geometry and thick, cushioned shapes create an approachable, slightly retro tone with a playful friendliness. It feels confident and display-forward without becoming aggressive, leaning toward a cheerful, utilitarian modernism reminiscent of mid-century signage and packaging.
Likely designed to translate the feel of rounded-rectangle industrial forms into a contemporary, friendly sans that stays highly legible while retaining a distinctive, characterful silhouette. The emphasis appears to be on strong word shapes, simplified construction, and a cohesive superelliptical motif across letters and numerals.
Distinctive moments include a stylized, looped uppercase M and a rounded, descending tail on Q, which add personality within an otherwise consistent geometric system. Numerals follow the same rounded-rectangle logic, producing clear, sturdy figures suited to prominent settings.