Sans Normal Ahdur 2 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Sign Department JNL' by Jeff Levine, 'Charles Wright' by K-Type, and 'Florest Display' by Kaligra.co (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, confident, friendly, modern, punchy, straightforward, clarity, impact, approachability, versatility, signage, blocky, compact, geometric, rounded corners, squared curves.
This is a compact, heavy sans with rounded-rectangle construction and consistently softened corners. Strokes remain even, with open counters and sturdy, simplified curves that avoid delicate details. The proportions feel slightly condensed and blocky, producing a strong rhythm in text, while distinctive squared-off rounds (notably in C, G, O, and U) give the face a geometric, engineered character.
It works well for branding, posters, and headlines where a bold, modern voice is needed without feeling harsh. The sturdy shapes also suit UI labels, app navigation, packaging, and wayfinding-style text at larger sizes. In longer settings it remains readable, though its compact heft makes it especially effective for short lines and emphasis.
The overall tone is confident and direct, with a friendly, contemporary feel. Its softened corners and rounded joins keep it approachable, while the heavy presence reads as energetic and attention-grabbing. The look is practical rather than ornamental, suited to clear, modern communication.
The design appears intended to deliver high-impact readability with a softened, contemporary geometry. By pairing uniform stroke weight with rounded corners and open shapes, it aims to stay friendly and legible while maintaining a strong graphic footprint. The letterforms prioritize consistency and durability over calligraphic nuance.
The numerals are wide and solid with simple geometry, matching the letterforms’ squared-round motif. Several forms show intentionally flattened curves and squared terminals, creating a distinctive industrial-meets-friendly texture across both uppercase and lowercase.