Sans Normal Kulam 17 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Muller Next' by Fontfabric, 'Glance Sans' by Identity Letters, 'Creata' by Ivan Petrov, 'Texta Pro' by Latinotype, 'Tenorite' by Microsoft Corporation, 'Gentona' by René Bieder, and 'Fieldwork' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, sporty, modern, assertive, energetic, impact, momentum, clarity, modernity, oblique, geometric, rounded, clean, smooth.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Letterforms are built from simple geometric shapes with minimal stroke modulation, giving an even, solid color on the page. Counters are fairly open for the weight, and terminals are clean and unadorned. The slant is consistent across caps, lowercase, and figures, with generous widths and stable, straightforward construction.
This font is well suited to headlines and short display lines where a bold, oblique stance adds momentum. It can support branding and packaging that need a modern, high-impact look, and it should remain clear at larger sizes for posters and signage.
The overall tone feels confident and forward-leaning, with an energetic, contemporary voice. Its strong, steady shapes read as direct and practical rather than delicate, suggesting a sporty, action-oriented character suitable for punchy messaging.
The design appears intended to deliver a contemporary, high-impact sans with a consistent slanted posture and broad, geometric forms. It prioritizes strong presence and quick recognition in display settings while keeping shapes simple and clean.
Curved characters like C, G, O, and Q emphasize round geometry, while diagonals (A, V, W, X, Y) are wide and sturdy, reinforcing a strong rhythm. Numerals appear similarly robust and legible, matching the letterforms’ weight and slanted posture.