Sans Normal Idgol 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, posters, social media, friendly, casual, approachable, playful, modern, soften modernism, add motion, friendly utility, casual voice, rounded, soft, monoline, humanist, hand-drawn.
A rounded, monoline sans with an italic forward slant and soft terminals throughout. Curves are built from generous circular forms, while joins stay smooth and slightly asymmetrical, giving the letterforms a humanist, hand-drawn feel. Proportions are open and moderately spaced, with simple, uncluttered counters and a consistent stroke thickness that keeps the texture even across lines. Figures follow the same rounded logic, with clear shapes and gentle curves that match the alphabet’s rhythm.
This font works well for branding systems that want a friendly, modern personality, as well as packaging, posters, and short headline copy where its rounded forms and slanted rhythm can be a visual signature. It also fits social and editorial graphics, captions, and product messaging where an approachable tone is more important than strict neutrality.
The overall tone is warm and informal, projecting a friendly, conversational voice. Its rounded geometry and steady slant create a sense of motion and ease, reading as approachable rather than technical or severe. The style feels contemporary and lighthearted, suited to messaging that benefits from a personable, relaxed character.
The design appears intended to provide a clean sans foundation with a softer, more human cadence—combining rounded construction and an italic posture to feel lively and personable in display and short text. Its consistent strokes and open shapes suggest an emphasis on clarity while preserving an informal, friendly character.
Round letters (like O/C/G) lean toward near-circular construction, while diagonals (V/W/X/Y) keep softened ends that avoid sharpness. The uppercase maintains a clean, simplified structure, and the lowercase shows more organic movement, reinforcing the casual, humanist impression in text settings.