Sans Normal Bilis 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Sharik Sans' by Dada Studio, 'Mundo Sans' by Monotype, and 'Mato Sans' by Picador (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, friendly, modern, pragmatic, approachable, clean, versatility, clarity, neutrality, approachability, function-first, open apertures, rounded terminals, humanist, soft geometry, even rhythm.
This typeface presents as a clean, softly geometric sans with gently rounded curves and straightforward, low-friction construction. Strokes are even and sturdy, with minimal modulation and smooth joins that keep counters open and readable. Proportions feel balanced rather than condensed or extended, and the overall rhythm is steady across uppercase, lowercase, and numerals. Details like the two-storey “a,” single-storey “g,” and simple, open forms contribute to a clear, contemporary texture in running text.
It works well for interface typography and general-purpose text where clarity at a range of sizes is important. The even color and open shapes also make it a solid choice for editorial layouts, straightforward branding systems, and simple signage where a friendly but neutral sans is desired.
The tone is modern and friendly without becoming playful or quirky. Its rounded shaping and open counters create an approachable voice suited to everyday communication, while the overall restraint keeps it professional and neutral.
The design appears intended as a versatile, contemporary sans optimized for clarity and broad usability. By combining soft geometry with humanist openness, it aims to feel approachable while remaining restrained enough for long-form reading and functional communication.
Round characters (such as O/C/G) are broadly circular, and diagonals (V/W/X/Y) are crisp but not overly sharp, giving a softened, accessible feel. Numerals are straightforward and legible, matching the letterforms’ steady color and spacing in text.