Sans Normal Ulbiv 7 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, body text, product design, wayfinding, editorial, modern, clean, neutral, friendly, minimal, versatility, legibility, neutrality, approachability, rounded, open counters, humanist, soft terminals, even rhythm.
This typeface is a clean sans with gently rounded construction and smooth, continuous curves. Strokes are fairly even with subtle modulation, and terminals tend to finish softly rather than abruptly. Proportions feel balanced and readable, with open apertures and generous internal space in letters like C, S, e, and a. The lowercase shows a straightforward, contemporary structure (single-storey a and g), and the overall spacing and rhythm read as calm and consistent across text.
It is well-suited to interface copy, product typography, and general editorial settings where clarity and a steady typographic color are priorities. The open shapes and straightforward letterforms also make it a solid choice for signage and information design at moderate sizes, as well as clean brand systems that need an unobtrusive but friendly sans.
The overall tone is modern and approachable, with a restrained, no-nonsense presence. Rounded forms and open counters add a friendly softness, keeping it from feeling overly technical. It reads as neutral and adaptable, suitable for content-forward typography.
The design appears aimed at a versatile, contemporary sans optimized for clear reading and broad usability. Its rounded geometry and restrained details suggest an intention to feel approachable and modern while staying neutral enough to pair with many visual styles.
Caps are simple and geometric-leaning, while the lowercase introduces a slightly more human, conversational feel through its rounder bowls and open joins. Numerals follow the same smooth, uncluttered logic and appear designed for general-purpose readability rather than strict tabular alignment.