Serif Other Ekga 7 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, book covers, art deco, stencil, theatrical, retro, decorative impact, vintage signaling, graphic texture, brand distinction, cutout, notched, high-waist, swashy, quirky.
A decorative serif with heavy, sculpted silhouettes and a pronounced cutout/stencil construction throughout. Strokes are built from broad, low-contrast masses that are repeatedly interrupted by teardrop and wedge-shaped counters, producing a rhythmic pattern of notches and internal voids. Curves are generous and often pinched into sharp terminals, while many joins feel carved rather than drawn, giving the letters a chiseled, poster-like presence. Uppercase forms are tall and showy; lowercase keeps a fairly standard proportion but inherits the same cutout logic, with distinctive dotted-looking apertures in characters like a, e, g, and s. Numerals follow the same language, with split bowls and dramatic interior cuts that keep the set visually cohesive.
Best suited for display work such as headlines, posters, title treatments, and branding where the cutout details can be appreciated. It can add a distinctive voice to packaging and book covers, particularly where a retro or theatrical feel is desired. Use with generous size and spacing to keep the internal cuts from filling in visually.
The overall tone is cinematic and ornamental—suggesting marquee signage, vintage display typography, and stylized show cards. The repeated cutouts add a playful, slightly mysterious character, reading as both classic and eccentric. It feels deliberately attention-seeking, with a crafted, theatrical mood rather than a quiet editorial one.
The font appears designed to merge traditional serif structure with a bold cut-paper/stencil aesthetic, using repeated interior voids as a unifying motif. Its letterforms prioritize personality and graphic pattern over neutrality, aiming to create an immediately recognizable display voice.
In text settings, the strong internal cutouts create lively texture and can reduce legibility at smaller sizes, especially in dense lines or tight tracking. The design’s identity is driven by consistent negative-space motifs (dots, wedges, and vertical splits) that function like a signature across the alphabet.