Sans Normal Lubam 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Noah' by Fontfabric and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, upbeat, friendly, confident, punchy, impact, energy, approachability, modernity, display focus, oblique, rounded, bulky, soft-cornered, high-impact.
A heavy, oblique sans with broad proportions and compact counters. Curves are generously rounded and joins are smooth, giving the letterforms a cohesive, soft-edged silhouette despite the strong weight. Terminals are mostly blunt, and the rhythm is driven by wide bowls and thick strokes with minimal modulation, producing a dense, poster-ready texture. Numerals follow the same sturdy, rounded construction and maintain consistent visual color alongside the letters.
Best suited to headlines, short statements, and display settings where strong presence is needed—such as posters, branding lockups, sports and fitness graphics, packaging, and promotional materials. It can also work for UI banners or social graphics where a friendly but forceful typographic voice is desirable.
The overall tone is energetic and approachable, with a forward-leaning stance that reads as active and contemporary. Its rounded massing keeps it friendly rather than aggressive, making it feel sporty, bold, and attention-seeking in a positive way.
This design appears intended to deliver maximum impact with a lively, forward-leaning texture, combining heavy weight and rounded construction for a modern, energetic display voice that stays approachable.
The oblique angle is consistent across capitals, lowercase, and figures, and the wide set emphasizes horizontal momentum. Large interior shapes in letters like O, D, and P are balanced but relatively tight for the weight, which increases impact at larger sizes.