Sans Normal Lylud 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Riveta' by JCFonts, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Gelder Sans' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, punchy, friendly, energetic, retro, high impact, dynamic emphasis, approachable strength, display voice, rounded, chunky, soft corners, compact counters, slanted.
A heavy, slanted sans with broad proportions and rounded, built-up shapes. Strokes stay largely uniform, creating a dense, solid color on the page, while corners and joins are softened rather than sharp. Counters are relatively tight—especially in rounded letters—giving the forms a compact, punchy feel. The italic angle is consistent across caps, lowercase, and figures, and the overall spacing reads sturdy and headline-oriented rather than delicate or airy.
Best suited to headlines and short, high-impact copy where the strong weight and slant can do the work—posters, packaging, sports or fitness branding, and bold editorial callouts. It can also serve as a logo or wordmark font when a confident, friendly display voice is needed.
The tone is bold and upbeat, with a playful toughness that suggests movement and immediacy. Its rounded geometry keeps it approachable, while the strong slant adds a dynamic, forward-leaning attitude. Overall it feels contemporary with a hint of retro display energy.
The design appears intended to deliver maximum visibility with a dynamic, forward-leaning stance, combining sturdy geometry with softened curves for an approachable display style. It prioritizes impact and motion over fine detail, aiming for clear, confident shapes that hold up in large-scale use.
The sample text shows strong word-shape emphasis and high impact at large sizes, with rounded forms like O, Q, and e reading especially prominent. Numerals are similarly weighty and italicized, matching the letterforms for cohesive, attention-grabbing typography.