Sans Superellipse Holuk 4 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Base Neue' by Power Type and 'Referenz Grotesk' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, blocky, friendly, modern, punchy, impact, clarity, modernity, friendliness, rounded, squared, compact, sturdy, high impact.
A heavy, geometric sans with rounded-rectangle construction and soft corners throughout. Curves are broadened into superellipse-like bowls, while terminals stay blunt and squared-off, producing a sturdy, compact silhouette. Counters are relatively small and tightly shaped, and joins are clean and simple, giving the letters a dense, poster-ready texture. The lowercase keeps large interior forms and straightforward structures, with a single-storey “a” and “g” that reinforce the geometric, built-from-blocks feel. Numerals match the same chunky proportions and rounded-square logic for consistent color in headlines.
Best suited to display applications such as headlines, posters, branding marks, packaging, and short UI labels where strong presence and quick recognition matter. It can also work for signage and promotional graphics thanks to its sturdy forms and consistent lettercolor, especially when set with generous tracking and line spacing.
The overall tone is bold and self-assured, with a friendly softness from the rounded corners. It reads as contemporary and utilitarian rather than delicate, leaning toward high-energy, attention-grabbing messaging. The dense shapes and compact counters give it a tough, no-nonsense voice that still feels approachable.
This design appears intended as a high-impact geometric sans that balances strength with approachability. By building letterforms from rounded rectangles and keeping details minimal, it aims for a modern, versatile display voice that remains cohesive across capitals, lowercase, and figures.
The font’s superellipse geometry creates a distinctive rhythm: rounded corners and flattened curves keep forms feeling controlled and engineered. In paragraphs, the heavy weight and tight counters emphasize texture over fine detail, making it most comfortable at larger sizes where shapes and spacing can breathe.