Sans Normal Jumum 3 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Holand Century' by Fargun Studio (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, advertising, dynamic, confident, sporty, modern, assertive, impact, momentum, clarity, modernity, promotion, oblique, geometric, clean, rounded, compact.
A heavy oblique sans with clean, geometric construction and rounded curves. Strokes are broadly even with subtle modulation, and terminals are mostly plain, giving a crisp, graphic silhouette. Counters are relatively tight and the overall rhythm is compact, while the slant and wide letterforms create a sense of forward motion. Numerals and capitals appear sturdy and high-impact, and the lowercase maintains a straightforward, single-storey feel where applicable, prioritizing clarity over ornament.
Best suited to short, prominent text where the slanted stance can add momentum—headlines, campaign graphics, brand marks, and sports or automotive-style messaging. It can work for subheads and callouts in UI or editorial settings when used at larger sizes, but its dense texture is more effective for display than extended small body copy.
The combination of strong weight and consistent oblique angle reads energetic and purposeful. It carries a contemporary, performance-oriented tone that feels confident and a bit aggressive, suited to attention-grabbing communication without becoming decorative.
Likely designed to deliver a modern, high-impact sans voice with built-in motion through an oblique stance. The geometry and restrained detailing suggest an intention to stay versatile and legible while still reading as energetic and promotional.
The italic angle is consistent across uppercase, lowercase, and figures, and spacing appears tuned for punchy display lines. Rounded bowls and smooth joins keep the texture cohesive, while the heavier diagonals (e.g., in V/W/X/Y/Z) emphasize speed and impact.