Sans Normal Juray 5 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, dynamic, confident, sporty, modern, punchy, attention, momentum, impact, clarity, oblique, rounded, clean, compact, brisk.
This typeface is a heavy, right-leaning sans with rounded, broadly geometric construction and smooth, continuous curves. Strokes are sturdy and fairly consistent, with subtle contrast showing most in curved joins and terminals. Counters are compact and apertures tend toward the closed side, giving the letters a dense, high-impact texture. The forms are slightly condensed in feel, with crisp diagonals and a forward slant that keeps the rhythm energetic and directional.
Best suited to display roles where a bold, forward-leaning voice is needed: headlines, posters, brand marks, packaging, and sports or performance-themed graphics. It can work for short bursts of text such as pull quotes or navigation labels, but its dense texture and oblique stance are most effective at larger sizes.
The overall tone is fast, assertive, and contemporary—more athletic and headline-driven than bookish. Its slant and tight spacing create a sense of motion and urgency, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver a modern, energetic sans that reads quickly and projects momentum. Its rounded geometry and simplified structures prioritize clarity and impact, targeting attention-grabbing editorial and branding applications.
Uppercase shapes read cleanly with strong diagonals (A, V, W, X, Y) and simplified bowls (B, P, R). Lowercase shows single-storey constructions (notably a and g) that reinforce a modern, streamlined voice. Numerals are sturdy and legible, with rounded curves that match the letterforms and maintain a consistent, impactful color across lines.