Sans Normal Edmul 7 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Masserini' by Studio Sun (names referenced only for comparison).
Keywords: ui labels, branding, signage, posters, packaging, modern, dynamic, clean, technical, utilitarian, clarity, space saving, modernity, readability, momentum, oblique, monoline, compact, open counters, humanist.
This typeface is a compact, oblique sans with monoline strokes and rounded, gently squared curves. The forms are built from smooth arcs and straight segments with minimal modulation, creating an even, steady color in text. Terminals are clean and largely unadorned, with occasional angled endings that reinforce the forward slant. Letterfit is relatively tight and efficient, with open counters and simplified joins that keep shapes clear at small-to-medium sizes. Numerals follow the same streamlined construction and integrate evenly with the lowercase rhythm.
It is well suited to interfaces, dashboards, and labeling where a compact, energetic sans is helpful and space is at a premium. The forward slant and even stroke make it effective for brand identities, posters, and short headlines that benefit from a sense of motion. It can also work in signage and packaging applications where clarity and a modern tone are priorities.
The overall tone is contemporary and energetic, with a subtle sense of motion from the consistent slant. It feels straightforward and functional rather than decorative, leaning toward a practical, engineered character. The compact proportions give it a focused, no-nonsense voice that still reads approachable due to the rounded construction.
The design appears intended as a contemporary, space-efficient oblique sans that stays neutral and readable while adding momentum through slant and compact width. Its simplified, low-modulation construction suggests a focus on consistent texture, practical legibility, and broad everyday usability.
In the sample text, the slanted roman/italic behavior is prominent and consistent across uppercase and lowercase, producing a clear directional rhythm in paragraphs. Round letters maintain smooth curvature without sharp corners, and diagonals (such as in A, V, W, X, Y) are clean and decisive, helping headlines feel crisp. The spacing and stroke uniformity suggest good consistency across the set, with punctuation and figures matching the same restrained geometry.