Sans Normal Utnat 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'FS Industrie' by Fontsmith, 'ITC Franklin' by ITC, 'Helvetica Now' by Monotype, 'Otoiwo Grotesk' by Pepper Type, 'Nuber Next' by The Northern Block, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, packaging, modern, dynamic, clean, confident, sporty, emphasis, clarity, modernity, motion, versatility, oblique, humanist, open apertures, rounded terminals, diagonal stress.
A smooth oblique sans with monolinear strokes, rounded corners, and gently tapered joins that keep forms crisp without looking mechanical. The lettershapes lean with a consistent slant and show humanist proportions: open counters, clear apertures, and friendly curvature in bowls and shoulders. Capitals are broad and stable, while the lowercase maintains even rhythm with straightforward, legible construction; numerals match the same soft, sturdy geometry for a cohesive set.
Well suited for modern branding and headlines where a sense of momentum is useful without sacrificing clarity. The open forms and steady construction also make it a good fit for interface labels, wayfinding, and general-purpose graphic design that needs an italic voice with strong readability.
The overall tone is energetic and contemporary, conveying motion through its steady italic angle while staying approachable and neutral. Its clean curves and open shapes give it a practical, unfussy voice that can feel both technical and sporty depending on setting.
The design appears intended as a versatile italic sans that reads cleanly at text sizes while offering enough personality for display use. Its rounded, humanist construction suggests an emphasis on friendliness and clarity, with the oblique angle adding speed and emphasis.
Diagonal strokes (notably in N, V, W, X, and Y) emphasize the font’s forward movement, while round forms like O and 0 remain smooth and balanced. Spacing appears comfortable, supporting continuous text without looking tight or condensed.