Sans Superellipse Ehdid 7 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'FF Clan' by FontFont, 'Muller Next' by Fontfabric, 'Molde' by Letritas, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, 'Sans Beam' by Stawix, 'MaryTodd' by TipoType, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, modern, urgent, energetic, technical, space saving, motion, impact, emphasis, modernization, condensed, slanted, rounded, compact, punchy.
This typeface is a condensed, forward-slanted sans with compact proportions and a tight, efficient rhythm. Strokes are consistently heavy with minimal visible contrast, and terminals are clean and open, with rounded-rectangle (superellipse-like) curves showing up strongly in C/O/Q and the bowls of B/P/R. Counters are relatively small and apertures are somewhat narrowed, reinforcing a dense, high-impact texture in text. The lowercase is simple and utilitarian, with single-storey forms and straight, economical joins; numerals follow the same condensed, italicized construction for consistent line color.
It performs best in short, high-impact applications such as headlines, posters, sports and event branding, and packaging where a condensed, energetic voice is helpful. It can also work for signage or UI callouts when space is limited, especially at sizes large enough to keep counters and apertures clear.
The overall tone is fast, assertive, and contemporary, with a strong sense of motion from the steady slant and compressed width. It reads as practical and performance-oriented rather than decorative, conveying a sporty, headline-driven energy.
The design appears intended to deliver a compact, speed-forward sans that maintains a smooth, rounded construction while maximizing impact in narrow spaces. The consistent slant and uniform weight suggest a focus on momentum, emphasis, and strong typographic color for display-driven communication.
In longer settings the compact spacing and small counters create a dark, continuous typographic color, while the rounded geometry keeps the texture from feeling harsh. The italic angle is consistent across caps, lowercase, and figures, helping mixed content feel cohesive.