Sans Normal Alrew 12 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, clean, approachable, playful, approachability, clarity, modernity, geometric simplicity, rounded, soft, geometric, open, crisp.
A rounded geometric sans with smooth circular counters, softened joins, and consistent stroke weight. Curves are prominent across both cases, with broad, open apertures and generous interior space that keeps forms clear at display sizes. Terminals are clean and slightly softened rather than sharp, and diagonals (V, W, X, Y) read sturdy and balanced. The lowercase shows simple, single‑storey constructions (notably a and g) and a compact, straightforward rhythm that pairs well with the wide overall proportions.
Well suited to headlines, brand marks, packaging, and signage where a friendly geometric voice is needed. Its open counters and rounded construction also work for short UI labels and marketing copy at larger sizes, producing a smooth, even typographic color.
The overall tone is friendly and contemporary, with a gentle, slightly playful softness from the rounded geometry. It feels approachable rather than technical, while still staying clean and organized in longer settings. The wide stance and open shapes add an airy, confident presence.
The design appears intended to deliver a modern geometric look with softened edges for warmth and approachability. By emphasizing round forms, open apertures, and consistent stroke behavior, it aims for clear readability while maintaining a distinctive, friendly character.
Numerals are rounded and highly legible, with forms that match the circular logic of the letters (notably 0, 6, 8, 9). The sample text shows stable spacing and a smooth texture line-to-line, with punctuation and curves staying visually consistent alongside straight stems.