Sans Superellipse Ormak 17 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Dean Gothic' by Blaze Type, 'Bureau Grot' by Font Bureau, 'Miguel De Northern' by Graphicxell, and 'Brown Pro' by Shinntype (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, industrial, assertive, compressed, modern, utilitarian, space saving, high impact, bold branding, signage clarity, blocky, compact, sturdy, rounded corners, square-oval.
A compact, heavy sans with a tall, compressed stance and tightly controlled widths. Curves are built from rounded-rectangle geometry, giving bowls and counters a square-oval feel with softened corners. Strokes stay uniform, terminals are blunt, and joins read crisp, producing dense silhouettes and strong vertical rhythm. The lowercase is straightforward and workmanlike, while the numerals are similarly compact with simple, sturdy forms.
Best suited to display settings where punch and economy of space matter—headlines, posters, storefront or wayfinding-style signage, and bold packaging callouts. It can also work for badges, labels, and compact branding applications that need a strong, condensed voice.
The overall tone is forceful and no-nonsense, with an industrial, signage-like presence. Its condensed proportions and dense color make it feel urgent, confident, and practical rather than delicate or decorative.
Likely designed to deliver maximum impact in minimal horizontal space while maintaining a clean, modern sans structure. The rounded-rectangle construction suggests an intent to balance blunt authority with a controlled, contemporary softness.
Counters are relatively tight at this weight, which increases impact but can reduce clarity at small sizes or in long passages. The consistent rounded-corner construction keeps the font feeling cohesive and slightly softened despite its strongly rectangular structure.