Sans Superellipse Ormak 18 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Sztos' by Machalski, and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, industrial, condensed, assertive, sporty, modern, space-saving impact, display emphasis, robust signage, modern branding, compact, blocky, squared, rounded corners, high impact.
A compact, heavy sans with tight proportions and a distinctly squared construction softened by rounded corners. Curves tend to resolve into rounded-rectangle forms, giving counters a boxy, superelliptical feel, while strokes stay largely uniform for a solid, poster-like color. The lowercase is tall with short ascenders and minimal differentiation in stroke modulation, and the overall spacing reads efficient and dense, suited to narrow set widths.
This font performs best where space is limited but impact is required—headlines, posters, and bold callouts. It also fits packaging, labels, and signage systems that benefit from dense, high-contrast-at-a-distance letterforms, as well as sports and event branding that needs a strong condensed voice.
The tone is forceful and utilitarian, with a contemporary, no-nonsense voice. Its compact heft suggests athletic branding and industrial labeling, projecting confidence and urgency rather than delicacy.
The design appears intended to maximize visual weight and legibility within a tight horizontal footprint, using squared, rounded-rectangle geometry to keep forms consistent and robust. It prioritizes strong silhouette and compact rhythm for attention-grabbing display typography.
Round letters such as O/C/G lean more squarish than circular, and joins/terminals generally finish with blunt, straight cuts. Numerals match the same condensed, sturdy build, keeping a consistent rhythm across alphanumerics.