Sans Superellipse Ukgum 6 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flexo' and 'Flexo Soft' by Durotype, 'FF Zwo' and 'FF Zwo Correspondence' by FontFont, 'Epoca Pro' by Hoftype, 'Roihu' by Melvastype, and 'Diple' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, posters, friendly, modern, approachable, soft, soft geometry, brand voice, display clarity, friendly utility, rounded, superelliptic, chunky, clean, compact.
This typeface uses strongly rounded, superelliptic construction throughout, with squared-off curves and softened corners that create a compact, blocky silhouette. Strokes are sturdy and consistent, with minimal modulation and largely closed apertures that emphasize solid interior counters. Uppercase forms read stable and slightly condensed in feel, while lowercase shows simplified, single-storey shapes where applicable, keeping the overall rhythm even and highly legible at larger sizes. Numerals match the same rounded-rectangle logic, with smooth, weighty forms and clear figure recognition.
It performs best in headlines, logos, and short-to-medium text where its heavy, rounded forms can project clarity and personality. The strong silhouettes and compact spacing make it effective for packaging, signage, posters, and UI touchpoints that benefit from a friendly but robust voice.
The overall tone is contemporary and friendly, combining a no-nonsense sturdiness with softened geometry. It feels approachable and informal without becoming playful or quirky, making it suited to brands that want warmth while staying clean and modern.
The design appears intended to translate geometric, rounded-rectangle principles into a practical sans for contemporary display and brand use. By prioritizing soft corners, consistent weight, and simplified forms, it aims for immediate readability and a distinctive, approachable texture.
Rounded terminals and corners are a defining motif, producing a consistent ‘soft box’ texture in words and headlines. The dense black shapes create strong presence, while the simplified detailing keeps letterforms crisp and readable in short bursts of text.