Sans Normal Nemus 2 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Swiss 721' by Bitstream, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Sztos' by Machalski, and 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, retro, approachable, impact, approachability, display clarity, brand voice, rounded, soft corners, chunky, compact apertures, large counters.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Strokes are thick and even, with softly curved joins and squared-off terminals that keep the silhouettes clean and confident. Counters are generous but apertures tend to be narrow, giving letters a solid, “packed” feel at text sizes. The lowercase shows single-storey forms (notably a and g) and a prominent, tall x-height, while capitals read blocky and stable with smooth curves in C/G/O/Q. Numerals are similarly weighty and rounded, maintaining consistent color and spacing across the set.
Best suited for headlines, posters, packaging, and branding where strong presence and friendly impact are needed. It also works well for signage and short bursts of copy (taglines, callouts, UI banners) where its dense, rounded forms read clearly at a glance.
The overall tone is bold and upbeat, with a friendly softness that avoids feeling aggressive despite its mass. Its rounded construction and compact apertures suggest a retro-leaning, pop-minded voice that feels welcoming and informal. The texture in paragraphs is dark and attention-grabbing, suited to messaging that wants immediacy and warmth.
Designed to deliver maximum visual impact with a welcoming, rounded voice. The letterforms prioritize bold silhouette, even stroke weight, and a compact internal structure to create a high-contrast-in-size presence that feels modern-pop with subtle retro flavor.
At large sizes the forms feel sculpted and logo-ready, while in longer text the dense color and tighter openings can make the line texture feel heavy. The font’s broad stance and rounded geometry create strong sign-like legibility and a distinctive, poster-forward presence.