Sans Normal Itket 14 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Super Rich Expanded' by Multype Studio, 'Otoiwo Grotesk' by Pepper Type, and 'Endura' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, friendly, punchy, retro, loud, impact, approachability, display clarity, brand presence, rounded, blocky, soft corners, compact counters, heavy terminals.
A heavy, rounded sans with broad proportions and a compact internal structure. Curves are built from near-circular bowls and thick, even strokes, while corners are softened into squarish rounds that keep the overall silhouette chunky and stable. Counters are relatively small and apertures are tight, giving letters a dense, poster-ready color. The lowercase shows a tall, sturdy build with simple, single-story forms and minimal stroke modulation, maintaining consistent rhythm across mixed-case settings.
Best suited to large-size applications where impact matters: headlines, posters, display typography, logos, packaging, and signage. It also works well for sports and entertainment graphics, product labels, and short UI callouts where a friendly but forceful presence is desired.
The tone is bold and upbeat, with a playful, slightly retro mass-market feel. Its rounded geometry reads friendly rather than technical, while the dense blackness and broad stance push it toward high-energy, attention-grabbing messaging.
Likely designed to deliver maximum visual impact with approachable, rounded forms—combining a broad, sturdy stance with tight counters to create a compact, highly recognizable display texture.
The design emphasizes solid silhouettes and strong horizontals, which helps it hold together at large sizes but can make fine spacing and internal detail feel compact in longer text. Numerals and capitals match the same chunky, rounded construction for a uniform, headline-driven voice.