Sans Normal Loriv 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Telder HT Pro' by Huerta Tipográfica, 'Famiar' by Mans Greback, 'Acto' by Monotype, 'PF Centro Sans Pro' by Parachute, 'Hackman' by The Northern Block, and 'Bartosh' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, friendly, punchy, impact, motion, attention, clarity, modernity, oblique, rounded, compact, sturdy, dynamic.
A heavy, oblique sans with broad, rounded shapes and tightly controlled counters. Strokes are uniform and dense, with softened joins and a generally geometric feel that stays readable at large sizes. The italic slant is consistent across capitals, lowercase, and numerals, giving the design forward motion while keeping forms compact and sturdy. Overall spacing appears firm and headline-oriented, with smooth curves and minimal detailing.
Best suited to short-form display settings such as headlines, posters, brand marks, and packaging where bold presence and motion are desirable. It can also work for sports and lifestyle graphics, editorial callouts, and promotional banners, especially where an oblique, high-impact voice helps guide attention.
The font projects speed and impact, combining a confident, athletic tone with approachable roundness. Its strong silhouettes and steady slant feel action-oriented and promotional, suited to messaging that needs to be loud, direct, and contemporary rather than delicate or formal.
The design appears intended to deliver maximum visual punch with a streamlined, modern silhouette. Its consistent slant and rounded geometry aim to communicate speed, confidence, and clarity in attention-grabbing contexts, prioritizing strong shapes and even texture over fine typographic nuance.
Round letters like O and Q are full and stable, while diagonal-heavy forms (K, V, W, X, Y) emphasize the forward-leaning rhythm. Numerals are bold and simple, matching the letterforms in weight and curvature for a cohesive, sign-like presence.