Sans Normal Jobov 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Akceler' by Adtypo, 'Whatchamacallit' by Comicraft, and 'Absolut Pro' by Ingo (names referenced only for comparison).
Keywords: headlines, posters, sportswear, logotypes, packaging, sporty, assertive, energetic, retro, impact, speed, headline strength, branding, slanted, oblique, blocky, compact, punchy.
A heavy, right-slanted sans with chunky, rounded-rectangular construction and smooth curves throughout. Strokes stay broadly even, with flat-cut terminals that create crisp edges on the diagonals and counters. The design favors broad proportions and large internal spaces for its weight, producing sturdy, readable shapes; the lowercase shows a high x-height with short ascenders/descenders and a pronounced forward lean. Overall rhythm is brisk and compact, with tight-looking joins and a strong diagonal emphasis in letters like N, V, W, and the numerals.
Best suited to short, high-impact text such as headlines, posters, sports and fitness branding, and logo wordmarks where the slant can imply speed. It can also work on packaging and promotional graphics that benefit from bold, condensed messaging, though it will feel heavy for long-form reading.
The tone is fast, loud, and confident—evoking sports branding, speed styling, and bold headline energy. Its slant and dense blackness give it a sense of motion and urgency, while the rounded forms keep it friendly rather than aggressive.
Likely designed to deliver maximum impact at display sizes by combining a strong oblique stance with simple, rounded sans forms. The goal appears to be a cohesive, energetic voice that stays legible under heavy weight while projecting motion and punch.
Round letters (O, Q, o, e) read as slightly squashed ellipses, reinforcing the wide, muscular feel. The lowercase includes a single-storey “a” and a clean, compact “g,” and the numerals are similarly italicized and sturdy, matching the overall momentum of the alphabet.