Sans Normal Lubur 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BB Casual Pro' by Bold Studio, 'DuGrotesk' by Dutype Foundry, 'Helvetica Now' by Monotype, and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, punchy, energetic, retro, impact, motion, attention, modernity, athletic, slanted, rounded, blunt terminals, compact counters, sturdy.
This typeface presents a heavy, slanted sans structure with broad proportions and rounded, geometric bowls. Strokes stay largely even in thickness, giving the letters a dense, blocky color, while corners and joins are softened to keep forms smooth rather than sharp. Terminals are mostly blunt and straight-cut, and counters run relatively tight, especially in letters like a, e, s, and the numerals, emphasizing a compact, powerful silhouette. Overall spacing reads steady and robust, with a forward-leaning rhythm suited to short, high-impact lines.
Best suited for display applications such as headlines, posters, brand marks, packaging callouts, and apparel graphics where a bold, energetic voice is needed. It performs particularly well in short phrases and large-scale typography where its compact counters and heavy color can read as intentional emphasis rather than crowding.
The overall tone is assertive and fast, with a sporty, headline-driven energy. Its rounded geometry keeps it approachable, while the strong mass and slant add urgency and confidence. The feel leans slightly retro, reminiscent of bold editorial or athletic branding where impact and momentum matter.
The design appears intended to deliver maximum impact with a sense of speed and modern athletic confidence. Its geometric roundness and blunt terminals aim for clarity and consistency, while the strong slant adds motion and attitude for attention-grabbing display typography.
Across the alphabet and figures, the design maintains consistent stroke density and smooth curvature, producing a uniform, ink-rich texture. The slant is pronounced enough to suggest motion without becoming overly cursive, helping maintain clarity at display sizes.