Sans Normal Likob 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Safran' by Hubert Jocham Type, 'Salda' by Hurufatfont, 'Agent Sans' by Positype, and 'Dalle' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, bold, impact, momentum, visibility, modernity, emphasis, oblique, geometric, rounded, punchy, compact.
A heavy, oblique sans with sturdy, rounded construction and smooth, low-contrast strokes. The forms lean consistently forward with broad curves and firmly cut terminals, creating a compact, muscular texture in both uppercase and lowercase. Counters are relatively tight and the joins are clean, giving the alphabet a unified, high-impact silhouette while keeping shapes legible at display sizes. Numerals match the letterforms with similarly dense proportions and a steady slant.
This font is best suited to headlines, poster typography, and bold branding where immediacy and impact matter. It works well for sports and fitness identities, product packaging, and promotional graphics, especially when set in short bursts or stacked lines. For longer text blocks, generous tracking and leading will help counter its dense color.
The overall tone is assertive and energetic, with a sporty, forward-driving feel. Its weight and slant project urgency and confidence, making text look dynamic even in short phrases. The rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver a modern, high-energy italic voice with strong legibility and a compact, powerful footprint. It emphasizes momentum and bold presence through consistent slant, rounded geometry, and tightly controlled spacing.
The rhythm is dominated by strong vertical masses and rounded bowls, with a consistent oblique angle that reads like a true italic rather than a simple slant. The boldness compresses internal spaces, so longer passages become dense, while short lines and headlines maintain clarity and punch.