Sans Normal Osdal 18 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Copihue' by Letritas, 'Kukulkan Sans' by Sudtipos, 'Questa Sans' by The Questa Project, and 'Morph' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, playful, punchy, retro, impact, approachability, visibility, bold branding, rounded, blocky, soft corners, high impact, heavy.
A heavy, rounded sans with broad proportions and substantial stroke weight. Curves are smooth and generously radiused, while terminals tend to finish with softly squared ends, giving the letters a sturdy, carved-from-a-block feel. Counters are relatively tight and apertures are somewhat closed, increasing density in text. The lowercase shows single-storey forms and compact joins, and the overall rhythm favors bold silhouettes and even, solid color over fine detail.
Best suited to large-size applications where its dense strokes and rounded shapes can deliver maximum impact—such as headlines, posters, signage, and bold brand marks. It can also work well on packaging and promotional graphics where a friendly, high-visibility tone is desired.
The font reads bold and approachable, with a slightly playful, retro-leaning warmth. Its chunky forms project confidence and immediacy, making it feel energetic and attention-seeking without becoming sharp or aggressive.
The design appears intended as an assertive display sans that prioritizes strong silhouette recognition and a welcoming, rounded texture. Its broad forms and softened geometry suggest a goal of combining high impact with an approachable, contemporary-retro character.
In the sample text, the weight creates strong presence and a consistent dark typographic color, while the tight counters and closed shapes can reduce clarity at smaller sizes. The numerals and capitals match the same robust, rounded construction, supporting a cohesive display voice across letters and figures.