Sans Normal Abdem 15 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, editorial, presentations, packaging, modern, clean, friendly, neutral, efficient, versatile italic, contemporary clarity, neutral emphasis, system-friendly, oblique, rounded, open, airy, smooth.
This typeface is a slanted, monolinear sans with softly rounded curves and open apertures. Strokes remain even and smooth, with a gently geometric construction in the bowls and counters, paired with straightforward, readable joins. Proportions are balanced rather than condensed, and the forms maintain a consistent rhythm across capitals and lowercase. Numerals follow the same rounded, steady stroke logic, with clear shapes and uncomplicated terminals.
It suits interface and product typography where a clean, modern oblique is needed for emphasis, as well as branding systems seeking a contemporary, approachable tone. The steady rhythm and open forms also make it a good candidate for short-to-medium editorial text, slide decks, and packaging copy where slanted sans text needs to stay legible.
The overall tone feels contemporary and practical, with a mild friendliness coming from the rounded geometry and smooth curves. Its oblique posture adds motion and energy without becoming expressive or calligraphic, keeping the voice neutral and businesslike.
The design appears intended as a versatile italic companion for modern sans typography, prioritizing smooth geometry, consistent rhythm, and clear, open shapes. It aims to deliver emphasis and forward motion while remaining restrained enough for broad, everyday use.
Capitals read crisp and stable while retaining soft curvature in round letters, giving the set a polished, modern feel. The italic angle is consistent and works well in continuous text, where the even stroke and open counters support clarity.