Sans Normal Osrih 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' and 'Akzidenz-Grotesk Next' by Berthold, 'FF Infra' by FontFont, 'FS Koopman' by Fontsmith, 'Applied Sans' by Monotype, 'Goga' by Narrow Type, and 'Genera Grotesk' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, straightforward, energetic, impact, clarity, approachability, modernity, simplicity, geometric, chunky, rounded, blocky, clean.
A very heavy sans with simple, geometric construction and broadly rounded curves. Strokes maintain an even thickness with minimal modulation, creating dense counters and a compact, sturdy silhouette. Uppercase forms feel broad and stable, while lowercase maintains clear, single-storey shapes with rounded terminals and open apertures where possible for the weight. Numerals are similarly robust and circular in construction, designed to hold together at large sizes.
Best suited for headlines, posters, and brand marks where maximum impact is needed. It also works well for signage and packaging that benefit from strong, readable letterforms at medium-to-large sizes, especially in short phrases or titles.
The overall tone is bold and approachable, with a contemporary, no-nonsense presence. Its rounded geometry reads friendly rather than rigid, while the weight adds urgency and impact suited to attention-grabbing messages.
The font appears designed to deliver high-impact communication with a clean, contemporary feel. Its geometric, rounded forms prioritize bold presence and quick recognition over fine typographic nuance, aiming for versatility across modern display applications.
Spacing appears generous enough to prevent heavy shapes from clumping, helping maintain legibility in short bursts of text. The design emphasizes clear silhouettes and consistent rhythm over delicate detail, making it visually strong in display settings.