Slab Rounded Tela 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, packaging, branding, signage, posters, friendly, retro, approachable, sturdy, editorial, soften slab, increase friendliness, maintain legibility, retro utility, rounded, slab serif, soft serifs, open counters, generous spacing.
This typeface is a rounded slab serif with soft, pill-shaped terminals and blunt, squared serifs that read as sturdy without feeling sharp. Strokes are largely uniform, keeping contrast low, while curves are smooth and generously rounded, especially in bowls and joins. Proportions are on the wide side with roomy counters and a calm rhythm in text; the capitals feel stable and slightly boxy, while the lowercase maintains clear, compact forms with a straightforward, upright stance. Numerals are simple and legible, matching the same rounded slab detailing for consistent texture across settings.
It works well for headlines and short passages where you want clarity plus personality—editorial titles, packaging, café or retail signage, and brand systems that need a friendly but robust voice. The wide proportions and open counters also make it suitable for posters and larger UI or wayfinding moments where quick recognition matters.
The overall tone is warm and approachable, pairing a confident, workmanlike structure with softened edges. It suggests a retro editorial and signage sensibility—practical and readable, yet friendly enough for casual, everyday messaging.
The design appears intended to blend the durability of a slab serif with rounded, humanized terminals, producing a typeface that feels both reliable and inviting. Its consistent stroke weight and broad shapes prioritize legibility and steady texture while still offering a distinctive, softened slab character.
In the sample text, the even color and broad letterforms create a steady, comfortable reading texture, with the rounded slab details adding character at display sizes without becoming fussy. The design’s softened corners help it feel less formal than traditional slabs while still retaining a solid, dependable presence.