Sans Normal Rudad 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Maiden Sans' by Deltatype, 'FS Irwin' by Fontsmith, 'Brix Sans' by HVD Fonts, 'Interval Next' by Mostardesign, 'Modet' by Plau, 'Clara Sans' by Signature Type Foundry, 'Olivine' by URW Type Foundry, and 'Bartosh' by jpFonts (names referenced only for comparison).
Keywords: ui text, body copy, branding, signage, editorial, modern, friendly, clean, neutral, approachable, versatility, legibility, modernity, approachability, rounded terminals, open apertures, soft geometry, even rhythm, clear numerals.
This typeface presents a soft, geometric sans structure with gently rounded joins and mostly monolinear strokes. Curves are smooth and circular in feeling, while straights stay crisp without looking sharp, giving the letters a calm, even color in text. Uppercase forms are simple and balanced, with round bowls and broad, open counters; the lowercase keeps similarly open shapes, with a single-story “g” and uncomplicated, readable forms throughout. Numerals follow the same rounded, consistent construction, with clear differentiation and steady spacing.
It works well for UI and product typography, where clean forms and steady texture support legibility at a range of sizes. The rounded, geometric voice also suits modern branding, packaging, and straightforward editorial layouts, and can hold up in signage when set with adequate size and spacing.
The overall tone is contemporary and approachable, combining a tidy, engineered geometry with softened edges that feel friendly rather than clinical. It reads as neutral and straightforward, suitable for interfaces and everyday communication where clarity matters.
The design appears intended as a versatile, general-purpose sans that prioritizes clear shapes and a smooth, modern feel. Its softened geometry suggests a goal of balancing contemporary cleanliness with an approachable, human-friendly tone.
In running text, the spacing and proportions produce an orderly rhythm and good word-shape stability, helped by open apertures and generous interior space in letters like c, e, and s. The design avoids conspicuous quirks, keeping a consistent visual logic across caps, lowercase, and figures.