Sans Normal Otruh 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, kids, social media, friendly, playful, casual, approachable, youthful, approachability, playfulness, informal charm, softening tone, display readability, rounded, soft, bubbly, hand-drawn, informal.
A rounded sans with soft, blunted terminals and gently irregular curves that give a subtly hand-made feel. Strokes stay largely even, with smooth, circular bowls and a slightly wobbly baseline/contour rhythm that keeps the texture lively rather than rigidly geometric. Counters are open and generous, and many joins are simplified and smooth, producing clear silhouettes and sturdy spacing in both caps and lowercase. Figures follow the same rounded, simplified construction, with friendly curves and minimal sharp corners.
Best suited to display applications such as packaging, posters, headlines, and short passages where a friendly tone is important. It also fits educational or kid-oriented materials and casual digital graphics where legibility and warmth are both desired.
The overall tone is warm and upbeat, reading as personable and informal rather than corporate or technical. Its bouncy shapes and softened details suggest a playful, welcoming voice that works well when you want text to feel human and approachable.
The design appears intended to deliver a clean, readable sans with rounded construction and a light, hand-touched personality. It prioritizes friendliness and visual charm over strict geometric precision, aiming for an inviting texture in everyday display typography.
Capitals are broad and simple with rounded corners, while the lowercase keeps a compact, even color and maintains consistent softness across stems and bowls. The font’s slightly uneven stroke behavior adds character in display sizes, especially in repeated text where the organic rhythm becomes part of the look.