Sans Superellipse Homid 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Imago W1G' by Berthold, 'HY TV' by HY Font, 'PODIUM Sharp' by Machalski, 'MC Seatlon' by Maulana Creative, and 'Core Sans E' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, confident, industrial, modern, utilitarian, assertive, impact, clarity, modernity, geometric character, brand voice, rounded corners, squared curves, compact, sturdy, blocky.
A heavy, compact sans with superelliptic construction: curves resolve into rounded-rectangle bowls and corners rather than true circles. Strokes are thick and largely uniform, with tight apertures and short joins that keep counters small and sturdy. Terminals are predominantly flat with softened corners, creating a squared, engineered rhythm across both uppercase and lowercase. The lowercase forms are straightforward and sturdy, and the numerals echo the same boxy-round geometry for a consistent, signage-like texture.
Best suited to large-size applications where its dense forms and squared rounding can read as a graphic feature—headlines, posters, storefront or wayfinding signage, and bold brand systems. It can also work for short blocks of UI labels or packaging copy when strong presence is desired, but the tight apertures suggest avoiding very small sizes for extended reading.
The overall tone is forceful and pragmatic, with a contemporary, industrial feel. Its squared rounding reads deliberate and engineered, projecting stability and authority more than softness or playfulness. The density and compactness give it an attention-grabbing, headline-forward voice.
The font appears designed to deliver maximum impact with a controlled, geometric voice—pairing heavy strokes with superelliptic curves to create a modern, engineered look. It prioritizes solidity, consistency, and high visual punch in display settings while maintaining a clean sans structure.
The design’s rounded-rectangle logic is especially apparent in bowls and curved joins, producing a distinctive “squircle” silhouette. Narrow openings and heavy ink traps are not apparent; instead the font relies on simple, high-mass shapes and tight internal space to create impact. The texture stays even in continuous text, with strong word shapes and a solid baseline presence.