Sans Superellipse Hogud 9 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Eurostile Next', 'Eurostile Next Paneuropean', and 'Shilia' by Linotype; 'PODIUM Sharp' by Machalski; 'Naghashian' by Naghi Naghachian; and 'Reznik' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, bold, industrial, sporty, friendly, confident, high impact, modern branding, robust legibility, compact display, rounded, blocky, compact, sturdy, clean.
A heavy, compact sans with rounded-rectangle construction and broadly uniform stroke weight. Corners and terminals are softly squared rather than sharply cut, giving bowls and counters a superellipse feel (notably in O, 0, and D). Curves are controlled and slightly flattened at extrema, while straight stems are thick and stable; apertures tend to be tight, producing dense, high-impact word shapes. Numerals follow the same sturdy, rounded geometry, with clear, simple forms designed for strong presence at display sizes.
Best suited to headlines, branding, and short statements where mass and clarity are desirable—such as sports graphics, event posters, product packaging, and wayfinding/signage. It can also work for UI labels and badges when a strong, compact voice is needed, though extended small text may feel heavy due to tight counters.
The overall tone is assertive and energetic, with a sporty, industrial confidence. Rounded corners soften the mass, adding a friendly, approachable edge while still reading as tough and utilitarian. It conveys modernity and punch without feeling aggressive or sharp.
The design appears aimed at delivering maximum impact with a controlled, contemporary geometry: a bold sans that stays legible through simplified shapes and rounded-rectangle forms. The softened corners suggest an intention to balance toughness with approachability for modern display typography.
Uppercase shapes lean toward squared proportions and strong verticals, while lowercase maintains a straightforward, workmanlike rhythm. The ampersand is plain and compact, matching the font’s no-nonsense construction. In long lines of text the density and tight counters create a poster-like, headline-first texture rather than a light editorial feel.