Sans Normal Apbib 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Duplet' and 'Duplet Open' by Indian Type Foundry and 'Glence' by Nine Font (names referenced only for comparison).
Keywords: ui text, body text, headlines, signage, branding, modern, neutral, clean, friendly, technical, versatility, clarity, modernity, neutrality, geometric, monolinear, rounded, open counters, large apertures.
This is a crisp sans serif with largely monolinear strokes and a geometric construction. Curves are smooth and round, while terminals tend to be clean and straightforward rather than tapered. The caps are broad and stable with even rhythm, and the lowercase maintains clear, open counters and generous apertures that keep text from clogging. Overall spacing reads balanced and contemporary, with simple, sturdy numerals that align well with the rest of the set.
It works well for UI labels and product typography where a clean, unassuming voice is needed. The open counters and even stroke weight also suit longer reading in brochures or web body copy, while the confident caps make it reliable for headlines, wayfinding, and simple brand wordmarks.
The tone is modern and neutral, prioritizing clarity over personality. Its round forms and open shapes add a mild friendliness, while the consistent stroke weight keeps it grounded and utilitarian. It feels at home in contemporary interfaces and straightforward brand systems.
The design intention appears to be a versatile, contemporary workhorse sans: clear at multiple sizes, visually even in running text, and neutral enough to fit a wide range of applications without drawing attention to stylistic quirks.
The sample text shows good paragraph color at larger sizes, with clear differentiation between similar forms (notably in the numerals and round letters). The shapes avoid quirky details, leaning on regular geometry and steady proportions for legibility.