Sans Normal Osbup 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'Trade Gothic Next' and 'Trade Gothic Next Soft Rounded' by Linotype, and 'NeoGram' and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, clarity, approachability, modernity, simplicity, rounded, geometric, soft-cornered, compact, clean.
A heavy, rounded sans with compact proportions and smooth, geometric curves. Strokes are uniform and dense, with broadly circular bowls (notably in O, C, and G) and squared-off terminals that read as softly rounded rather than sharp. Counters are relatively tight, creating a solid, poster-like texture, while key forms (such as the single-storey a and g) keep the construction simple and contemporary. Overall rhythm is even and sturdy, with wide shoulders and minimal modulation producing a clean, blocky silhouette.
Well suited to headlines, display typography, and short bursts of copy where impact is the priority. It fits branding, packaging, and signage that benefits from a bold, friendly voice, and it can work for UI callouts or labels when given enough size and spacing.
The font conveys bold clarity with a friendly, approachable tone. Its rounded geometry and thick strokes feel contemporary and upbeat, giving text a confident presence that leans more energetic than formal.
The design appears intended to deliver maximum presence with approachable geometry: a straightforward, modern sans built for legibility at display sizes and for creating a strong, cohesive typographic statement.
In the sample text, the weight produces strong color and high impact, while the tighter counters suggest it will look best with comfortable tracking and adequate line spacing at smaller sizes. Numerals share the same rounded, heavyweight construction, keeping headings and figures visually consistent.